Search Engine Advertising is placing advertisements of organic search results against payment. The ads are linked by the advertiser to a certain keyword, a certain region and to certain networks.
An advertisment may be shown in Google's search network(Google Search, Google Shopping, Google Maps etc.), but not in the so called Displaynetwork of Google (Google sites like YouTube, Blogger & G-Mail). The purpose of Google Ads is to generate as many impressions as possible and to get as many clicks as possible on your ad that will ultimately convert (usually on your website). There are a lot of techniques and different settings to improve an advertisement and achieve maximum results.
We can help you with this and ensure that your budget is spent as optimally as possible.
When you advertise with Google Ads you can easily measure your results. We also call a result a conversion, which can be a sale but also a registration on your mailing list or filling in your survey, depending on the purpose of your website.
With Google Ads you can measure conversions by placing a so-called Google tracking code on your thank you page. When you do that, Google Ads measures your conversion rate (conversion rate). Of course we all do this for you, and together we ensure that your conversion rate is as high as possible. That may also mean that we have to adjust your website to get the percentage up.
Please be advised that all prices mentioned on our website are monthly 'starting from' prices. Usually we can deliver the service or product for the amount stated on the website, but there can be circumstances or special requirements that may result in additional costs. If so, you will always be informed about this before we start the project and you have approved the adjusted quotation.