Responsive webdesign means that your website automatically adapts to the format and screensize of your visitor's device.
Several years ago it was common (and we still see some of it in the wild) to build 2 separate sites, one optimised for desktop and another one targeted at mobile devices. The challenge with this is that you have to maintain 2 sites. With recent advances in technology it has become possible to build just 1 site, that will magically and automatically adapt for desktop, tablets and smartphones.
But the next 2 bullets are probably most relevant:
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One of the most widely used Content Management Systems is WordPress. Almost anyone can setup a good looking WordPress site that, in theory, can be managed and edited by the client himself.
There are a couple of disadvantages.
We are not big fans.
If you are looking for someone to develop a WordPress site because maybe you heard it 'is great', we wish you luck (you willl need it) and happily send you off to a company that will build you a beautiful WordPress website.
We won't touch it with a ten foot pole.
The development of a professional website with clear and intuitive navigation is the basis for a site that is easily found and indexed by search engines (read Google). This means that first and foremost all technical SEO demands must be met. Check. All of our sites meet these demands. But what are we talking about here?
SEO means Search Engine Optimisation (hey we found your site) and SEA means Search Engine Advertising (let's pay Google money). Ever received a phone call from someone saying that he or she will try to make sure, for a fee of course, your website will be on the first page of Google's search results without paying Google? Money. Pit. #blabla #haveanicedinnerinstead.
Once you have well built site, content is what makes all the difference in the world. We can help you with that. It is true that for some companies investing in SEA makes absolute sense, and our partners and us can certainly help you there, but for many small and medium businesses it's simply too expensive. Facebook advertising offers less costly and more effective options.